Social Listening: The Houston Astros and Their Incompetent Social Media Strategy – Still Carrying the Cheater's Stigma
Astros vs. all y'all... 🤷♂️ Well *sigh* the Houston Astros carved out a seemingly legit season where they hoisted the World Series Commissioner’s Trophy, only 5 years after being found guilty of a major sign-stealing scandal. The team used advanced video relay technology to steal signs from the opposing team’s catcher and then relayed that sign back to the batter by using a trashcan as percussive communication. They had real-time video streams onto screens in their dugouts. They were fined $5 Million dollars by the League Office. No players lost any playing time. Imagine being a diehard Yankees fan and having to stomach the 4-3 ALCS loss in 2017, only to find out later that your opponent had an unfair advantage. The amount of malice and loathing would possibly be insurmountable. I am entranced at how the Astros managed to not only win it all last year, but to not give a fuck while doing it. Watching a game from the Astros broadcast booth helps put a voice to the brand identit